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NEO GROUP | 26 Elifelet St. Tel-Aviv | 03-6819992

Philippe Boulakia | 054-4437470 | philippe@neogroup.co.il

Dikla Robinson | 054-5430821 | dikla@neogroup.co.il

נאוגרופ | אליפלט 26, ת"א | 03-6819992

פיליפ בולקיה | 054-4437470 | philippe@neogroup.co.il

דקלה רובינסון | 054-5430821 | dikla@neogroup.co.il

A radical face-lift of the Toto brand, for the Israeli Council of Sports and Betting. The process was designed to redeem the brand from the poor, low image that clung to it, and instill the brand with the qualities identified with the Sports Council as a business entity which contributes greatly to the community through the promotion of cultural activities, sports and improved quality of life.