The Luzzatto Group helps individuals, companies, start-ups, and major corporations protect their intellectual property as part of a smart business strategy. Founded in 1869 in Milan, Italy, the firm has been passed from father to son for 5 generations. In 1971, Dr. Edgar Luzzatto founded the Israeli branch of the patent law firm.

 

A decade later his son, Dr. Kfir Luzzatto, and his daughter-in-law Dr. Esther Luzzatto joined the firm. Together, they built "The Luzzatto Group" which encompasses Luzzatto & Luzzatto, the patent law firm, the Luzzatto Law Firm

and other companies. With the fifth generation of the family joining the group, we were invited to develop a brand strategy for the “next generation” Luzzatto Group, together with a clear and coherent brand architecture.

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The new brand language emphasizes the connection between tradition and innovation, while reflecting the brand’s

status as a leader in the field.