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NEO GROUP | 26 Elifelet St. Tel-Aviv | 03-6819992

Philippe Boulakia | 054-4437470 | philippe@neogroup.co.il

Dikla Robinson | 054-5430821 | dikla@neogroup.co.il

נאוגרופ | אליפלט 26, ת"א | 03-6819992

פיליפ בולקיה | 054-4437470 | philippe@neogroup.co.il

דקלה רובינסון | 054-5430821 | dikla@neogroup.co.il

New brand language for Israel's pioneer of cellular communication. We developed a logotype and a new language of communication for the well-established Pelephone brand. The communication strategy focused on the power of simplicity, honesty, clarity and empowerment. The new language reflects the brand's promise – the strength of simplicity. By adopting a simple, round shape and turning the logo into a highly identified and friendly icon, we helped to create a no-nonsense language that is straightforward and helpful.