Re-branding Israel's most prestigious private hospital. Herzeliya Medical Center underwent a total "facelift" - both in its facilities and corporate identity - while strengthening its position as leader in the private medicine revolution in Israel. Our challenge was to solidify the hospital as THE MOST exclusive private hospital, operating according to the highest medical standards. The positioning emphasizes the ultimate status of the hospital from the standpoint of the highly experienced staff, advanced medical equipment and the finest personal service available. Design language integrates prestige, professionalism and authority, while conveying a warm, personal and caring feeling.