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NEO GROUP | 26 Elifelet St. Tel-Aviv | 03-6819992

Philippe Boulakia | 054-4437470 | philippe@neogroup.co.il

Dikla Robinson | 054-5430821 | dikla@neogroup.co.il

נאוגרופ | אליפלט 26, ת"א | 03-6819992

פיליפ בולקיה | 054-4437470 | philippe@neogroup.co.il

דקלה רובינסון | 054-5430821 | dikla@neogroup.co.il

Turning small organic chain into national brand In re-branding the Organic India chain we needed to create a strong and unique identity for the brand, which will allow it to realize the company's vision of becoming the country's leading chain for organic and eco-friendly products. First, we changed the chain's name to Organic Market in order to make it more popular and relevant to a larger audience. The logo we chose connects the brand to nature and mother earth. It's simple, minimalist shape gives a feeling of wholesomeness and the green color adds freshness.