Turning small organic chain into national brand In re-branding the Organic India chain we needed to create a strong and unique identity for the brand, which will allow it to realize the company's vision of becoming the country's leading chain for organic and eco-friendly products. First, we changed the chain's name to Organic Market in order to make it more popular and relevant to a larger audience. The logo we chose connects the brand to nature and mother earth. It's simple, minimalist shape gives a feeling of wholesomeness and the green color adds freshness.