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NEO GROUP | 26 Elifelet St. Tel-Aviv | 03-6819992

Philippe Boulakia | 054-4437470 | philippe@neogroup.co.il

Dikla Robinson | 054-5430821 | dikla@neogroup.co.il

נאוגרופ | אליפלט 26, ת"א | 03-6819992

פיליפ בולקיה | 054-4437470 | philippe@neogroup.co.il

דקלה רובינסון | 054-5430821 | dikla@neogroup.co.il

The Golan series appeals to a younger audience which shies away from signs of luxury and wine culture. The selected concept promotes an agenda of authenticity derived from the "Outdoor" culture, and turns to a new generation of wine drinkers. Labels and branding were created around an eclectic collection of plants and rocks from the Golan, presented objectively but artistically.