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NEO GROUP | 26 Elifelet St. Tel-Aviv | 03-6819992

Philippe Boulakia | 054-4437470 | philippe@neogroup.co.il

Dikla Robinson | 054-5430821 | dikla@neogroup.co.il

נאוגרופ | אליפלט 26, ת"א | 03-6819992

פיליפ בולקיה | 054-4437470 | philippe@neogroup.co.il

דקלה רובינסון | 054-5430821 | dikla@neogroup.co.il

Here we dealt with a cosmetics line that includes a large number of various series which suffered from poor "visibility" in the marketplace. To provide an international leadership quality to a local brand, we merged Hava Zingboim's character and her position as an authority with the values of expertise and professionalism. Brand treatment was done by choosing clean, classic lines with linkage to the medical world, intelligently using sophisticated colors to create a distinction between the various series .