Re-branding for pioneering organic brand. Adama – meaning "earth" – is one of the primary organic brands in Israel. As part of the branding process and in order to build up the innovativeness of the brand in the growing organic market, we decided to totally re-brand the company as an authority in organic products and lifestyle. A brand of organic products is first and foremost a brand of trust, therefore the main idea was to build reliability through the true roots of each products, an authenticity that runs through the entire chain – organic farmer, producer and consumer. Adama – just like nature meant it to be.