Fresh-baked brand identity for French Boulangerie in London
Surprisingly enough, until Apostrophe showed up in 2000 it was impossible to find a tasty croissant or baguette in London. We were approached to create a brand that brings a new message. Combining the essence of a traditional French pastry shop with the chic tone of haute couture, we created Apostrophe - an accent, a scent, a style, based on the values of French literature and culture and the unique taste of Paris. The color palette derived from the fashion and perfume industry, expressing an attitude: classic but bold, basic yet stylish.