Branding "plus size" lingerie for real women. Oola is a brand that understands that "plus size" women have been deprived of great fashion and lingerie products. Oola's mission is to give these women great fashionable products they always wanted but never thought they could obtain. The brand language places real women in the forefront and respects their needs and aspirations. Our brand agenda is to help large size women feel acceptable in today’s society. We aim to discover the real woman behind their appearance and help them feel good and beautiful as human beings and mainly as a woman. Big woman, curvy, ample or voluptuous – you are gorgeous.