Re-branding a leading brand - "the closest to mother".
The food market for babies and toddlers is an exceptionally sensitive area, which requires accuracy and care, since parents are highly involved in their children's nutrition. We have been accompanying the brand for many years, and dealt with complex issues such as innovations and maintaining the brand's sense of trustworthiness. Using the colors blue and white helped to strengthen the brand identity as an Israeli brand. We also created a brand-umbrella that serves the company in its other sectors – instant porridges, biscuits and their new sector of pasta. The brand language always combines a warm emotional layer together with the scientific one.