New blood to an old brand.
We needed to develop an entirely new brand idea and promise, which would bring the brand back into the public spotlight and differentiate Sonol. We also needed to create a unique platform for the brand to communicate with its customers on a friendly level, beyond its basic values. The new brand promise is based on love of the country. The idea of the poppy flower inspires this promise and depicts a freshness that was missing beforehand. In our dreams we envisioned all 200 Sonol gas station turning into flowers that invite drivers to experience the new brand promise. The color palette was based on the existing corporate colors red, yellow and blue, yet in contemporary new shades.