Fourier Education has come to us just before launching their new product in an international trade show for education system buyers, so timing was obviously crucial.
An implementation of a new education system does not happen every day and it is dependent on the willingness of buyers, teachers and above all students to adopt it. In the competitive field of technology, it's a "winner takes all" situation.
The chosen logo represents simplicity at first glimpse, while the fun unfolds through a game of discovery that connects Einstein's name with the components of the formula. The end result binds together all the elements of the platform and speaks the language of the app generation.