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NEO GROUP | 26 Elifelet St. Tel-Aviv | 03-6819992

Philippe Boulakia | 054-4437470 | philippe@neogroup.co.il

Dikla Robinson | 054-5430821 | dikla@neogroup.co.il

נאוגרופ | אליפלט 26, ת"א | 03-6819992

פיליפ בולקיה | 054-4437470 | philippe@neogroup.co.il

דקלה רובינסון | 054-5430821 | dikla@neogroup.co.il

Branding of defined areas within the chain's stores, focused on health and well-being. The treatment of the spaces included the creation of an environment that supports health and balanced nutritional values, combined with values of fairness and transparency. These values are expressed in the signage and in a brand language based on icons that simplify the customer's shopping experience.